2024: E-commerce in Morocco continues to grow... and even more!

IN RECENT YEARS, E-COMMERCE IN MOROCCO HAS UNDERGONE A REAL EVOLUTION. AND DESPITE THE COVID-19 EPIDEMIC, THE BUSINESS IS STILL GOING STRONG, EVEN THOUGH THE HEALTH CRISIS WAS SEEN AS ACCELERATING THE SECTOR'S DEVELOPMENT.

According to the Centre Monétique Interbancaire (CMI), CMI-affiliated merchant and invoicing sites will have carried out 28.1 million online payment transactions using Moroccan and foreign bankcards, for a total of 9.6 billion dirhams (MMDH) in 2022, an increase of 35.6% in number and 24.3 % in amount compared with 2021.

PREAMBLE

In early 2005, the national E-Maroc strategy was launched, with the main aim of keeping pace with global change and adapting to the digital revolution. Indeed, Morocco wanted to mark a new stage and aim to catch up technologically and economically by reducing the digital divide and thus better position itself internationally in the NICT fields. Other national strategies have also been launched over the years to ensure the continuity of the momentum created by this first initiative.

Today, more than half of all Moroccans are connected to the Internet. And this widespread access to the Internet has largely contributed to the growth of e-commerce in Morocco. Public policies have played a very important role in the evolution and development of the Kingdom's digital economy. According to data from the very recently published "We Are Social" report, Morocco had 33.18 million Internet users for a penetration rate of 88.1% at the end of January 2023, compared with 84% for the same period the previous year.

All the figures confirm that, year on year, Moroccan e-commerce continues to make progress. It still has a bright future ahead of it in Morocco. Indeed, while the number of e-commerce sites in Morocco grows daily, so does the number of people connected. And day by day, what were once simple Internet users are becoming regular Ecommerce customers.

Online stores, online product sales, online services... are increasingly in demand by Moroccan customers. Every year, more and more Moroccan companies and individuals are creating online platforms to attract more consumers, to such an extent that products, services and offers are diversifying.

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In 2023, e-commerce will record 34.1 million transactions with a total value of 14.6 billion dirhams (MMDH)!

IN ITS LATEST REPORT ON MOROCCAN E-COMMERCE ACTIVITY TO DECEMBER 31, 2023, THE CMI INDICATES THAT MOROCCAN E-COMMERCE ACTIVITY WILL GROW BY 40.6% IN NUMBER AND 24.3 % IN VALUE COMPARED WITH 2022.

  • Moroccan bankcards continue to dominate activity, accounting for 95.4% in number of transactions and 90.2% in amount. In fact, online payment activity using Moroccan bankcards increased by +34.4% in number of transactions, from 19.9 million transactions in 2021 to 26.8 million transactions in 2022, and by +19% in amount, from DH 7.3 billion in 2021 to DH 8.6 billion in 2022.

    Online payments using foreign bankcards also grew by +63.8% in number of transactions, from 0.8 million in 2021 to 1.3 million in 2022, and by +110.3% in amount, from DH 447.1 million in 2021 to DH 940.4 million in 2022.
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